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At Athlete 1st, we specialize in delivering world-class, data-driven golf performance testing and Strength & Conditioning services. We’re looking to partner with forward-thinking golf coaches who want to offer their clients more than just technical swing instruction-y coaches who want to genuinely enhance performance by addressing the physical limitations that often hold golfers back.
We understand the unique pain points golf coaches face: time constraints, limited revenuepo tential from one-to-one lessons, and the challenge of integrating S&C without losing focus on their core coaching. We’re here to solve that for you.
Athlete 1st is NOT just an educational service. We do it for you. We bring professional, golf-specific physical testing and training solutions directly to your clients, so you can focus on coaching while we handle the physical side.
How it works:
✅ We conduct quarterly testing (force profiles, mobility screens, upper-body power) at your facility, a convenient regional location, or online.
✅ We design personalized training roadmaps that align with your clients’ golfing season (off-season, pre-season, in-season).
✅ We handle all weekly feedback via our app, reviewing client videos, progress, and technique, saving you time.
✅ We share data and insights with you regularly, so your technical coaching aligns perfectly with their physical progress.
Athlete 1st is the gold standard in golf performance.
Backed by decades of elite sports experience, cutting-edge force plate data, and the latest research, we deliver programs that make your golfers stronger, faster, and better prepared than ever.
We focus on real, measurable outcomes that elevate both your coaching and your business. If you’re serious about giving your clients the best and taking your business to the next level, choose Athlete 1st.
We don’t just talk results—we get them!
Building effective habits and accountability for your clients
Access to our cutting edge research & technology
Tap into decades of expertise with proven results
Join our ever expanding team here within the Athlete 1st community
WHAT?
Partner with us to offer your clients cutting-edge strength and conditioning workshops designed to take their golf game to the next level.
HOW?
Book a Workshop
Set Your Own Price
Earn Referral Fees
WHY?
Offer More to Your Clients
Increase Revenue for Minimal Work
Proven Results to Boost Your Clients Progress
Ready to Elevate Your Coaching and Boost Revenue?
Want to get started today or find out more?
Players Success Stories
"Working with Liam at Athlete 1st was a game-changer after my back injury. His expertise helped me transition back into training seamlessly. Liam's holistic approach not only strengthened me physically but also aided my rehabilitation. Liam's wisdom led to significant improvements in my fitness and golf performance. I'm now the fittest I've ever been, free from past injuries, and thriving in my game."
Martin D - Return from Injury
“1st session at The Athlete1st facility and I couldn't be any happier. Began with setting up the app and running through how to best utilize it. We ran through the plan, different phases and what the aims are for each period. All incredibly well organised. As the session went on, it became extremely clear the guys are another level. The session was as much learning and understanding as doing but still really fun. Most importantly it's clear the guys are genuinely passionate and enthusiastic about their work!
Left more excited than ever. Awesome!
Peter C - Return from Injury
“Liam and Sam have completely opened my eyes to a new way of thinking about my training, by incorporating and separating the off season and in season programme.”
Tom W - Pushing for Scratch
“I first started with Liam 7 years ago late 2016 early 2017 because I wanted golf specific training instead of generic gym training as I was looking at potential avenues to help me hit the ball further.
From December 2022 I decided to take this training more seriously and go into Long Drive. It is all about generating & maximising distance through high club-head & high ball speeds. S&C training is one of the bigger roles in being able to swing a golf club at 140+mph.
Liam & Sam are very knowledgeable about pinpointing areas of weakness and turn them into eventual strengths with their teaching methods, equipment, resources and fitness plans”
Tom L - PGA Coach Long Drive
Coaches
Liam helped me with my S&C work throughout my professional golf career. Now being a PGA Golf Coach, I have taken many coaching aspects from Liam I picked up from him over the years. His ability to tailor his coaching so people who learn in different ways can understand is something I truly value in coaching. His ability to breakdown and simplify movement is another aspect I admire about Liam’s coaching and something I try to emulate in my own coaching.
I now have the chance to collaborate with Liam through shared clients, being able to talk through ideas of how to improve performance on both the golf and training sides and how both sides can complement one another is a great tool to have. I truly value the time and effort Liam put in to making me the best athlete I could be, as well as the friendship we have shared over the past 8 years!
Harrison Peck, PGA Pro
Liam is an hugely experienced and skilled practitioner who identifies the key areas to work on to enable long lasting improvements in strength, mobility and power. His knowledge of the fundamentals of the golf swing and it’s relationship to the body is exceptional.
I hold him in the highest regard and trust him with my adult and adolescent patients to ensure a safe return to sport after injury and to build on creating sustainable performance.
Angela Jackson, Physiotherapist
Meet the Coaches
Liam Colbon
Founder & Head Coach
Having played golf his whole life, Liam got down to hcp at the age of 4 aged 14. The demands of being an aspiring then professional rugby player then took over. He has helped young aspiring golfers and parents navigate their development, professional players, aspiring long driver professionals and any recreational golfers become more physically prepared to do what they love. Liam will work with Sam to interpret the baseline testing data gathered, then create your bespoke programming and roadmap to success.
Sam Bailey
Sport Scientist
MSc (Hons) Sport & Exercise Sciences
Sam runs the ‘Athlete Testing’ here at Athlete 1st. Within the ‘Golf Performance Plan’, he will look at lower & upper body power, strength, mobility & identifying any asymmetries.
FAQs
When can I book a workshop at my Club?
Workshops can be book whenever suits you and your clients (subject to availability).
Whether a weekend or weekday, morning or evening, we work around your schedule.
Do you offer a referral discount?
We do! You will receive a 10% discount if you refer a friend or family member over to us, who joins ‘The Future Athlete Pathway’
What technology will you & your clients have access to?
We will bring all our appropriate testing equipment from VALD Performance, including the ForceDecks, DynaMo & much more!
Do you have anymore questions?
Message us on Instagram or email liam@athlete1st.co.uk and we will get back to you as soon as we can.
How does the referral system work with sign ups?
For each individual that signs up to the Golf Performance Online who is a client of yours, you will receive a kick back.